Your Superfoods

Collaborated on branding and design for YourSuper’s health-focused products, creating their visual identity and marketing materials to support their expansion in Europe, with a focus on the DACH market.

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Client:

Your Superfoods GmbH.

Location:

Santa Monica, USA / Berlin, Germany

Category:

(B2C) Graphic Design · Branding · Email · Editorial · Packaging · Project Management · Web Design · Paid Ads

CORPORATE VIDEOS I COLLABORATED ON

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01. The Challenge

Your Superfoods, a California-based company committed to enhancing global health with natural, organic superfood products, aimed to expand its reach into the DACH (Germany, Austria, Switzerland) market. The challenge was to adapt the brand’s messaging and design to resonate with this new, culturally distinct audience while maintaining its core values of health, sustainability, and social impact.

02. The Solution

Brand Management: Continuously refined and improved the brand’s image and messaging to better resonate with the DACH market, focusing on aligning with local consumer values.
Design: Developed localized visual content and packaging that appealed to German-speaking consumers, emphasizing the company’s commitment to organic and sustainable products.‍
Localization: Adapted marketing materials and website for cultural relevance, translating and tailoring content to meet local expectations and enhance engagement.

03. The Result

The strategic branding and design localization enhanced Your Superfoods' visibility and appeal in the DACH region. The brand successfully bridged the gap between its Californian origins and the local market, strengthening its presence and connecting with consumers through a tailored approach that emphasized its mission of promoting health and happiness globally.

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