I’m Iñaki, originally from Pamplona, a small city in the North of Spain with a lot of charm. I spent most of my life there before living in Newcastle, United Kingdom, for a brief period of time and later relocating to Berlin, where I lived for three years. As a Brand and Design Manager, I’ve worked across various industries, including B2B, B2C, in different sectors such as SaaS, food, self-care, and public institutions (universities). With a background in project management, marketing strategy, and design, I’m always eager to dive into new challenges. Outside of work, I love cooking 🍳, singing 🎤, and photography 📸, all of which fuel my creativity 🎨 and allow me to express myself in different ways.
My mission is to seamlessly blend creativity with strategy, focusing on developing authentic brand narratives and impactful design solutions. I thrive on collaboration and originality, always looking to avoid conventional approaches to ensure each project truly stands out. For me, creating an emotional connection is key. I believe that we, as social and sentient beings, crave meaningful interactions. One of the best ways to connect with people is through work that resonates on a personal level. I strive to build these moments of connection, always prioritizing innovation, professionalism, and continuous growth in the ever-evolving and competitive world of branding and design.