Worked on Productsup’s brand and marketing creative efforts to establish them as leaders in the P2C space through strategic design and targeted marketing efforts.
At Productsup, the challenge was to position ourselves as the leader in the Product-to-Consumer (P2C) category amidst a competitive landscape. We aimed to enhance our digital footprint through strategic branding and design, effectively communicating the value of our platform to global brands. This required a comprehensive rebranding effort to distinguish our unique value proposition and drive engagement.
To address this challenge, I led a comprehensive rebranding effort in collaboration with the Head of Brand and the design team. This involved design projects that encompassed social media, paid media, and web design. I managed the production of marketing assets, ensuring they aligned with our new brand identity. This also involved revamping internal and external communications to reflect our P2C platform’s strengths and benefits, creating a cohesive and compelling brand narrative.
The rebranding initiative successfully positioned Productsup as a leader in the P2C category. This led to an expanded client base, allowing us to collaborate with renowned brands such as IKEA, Aldi, Virgin Australia, and Uber Eats. The enhanced branding and design efforts not only improved our digital presence but also effectively communicated the value of our platform to a broader audience. Our strategic approach to rebranding, coupled with the comprehensive design and marketing initiatives, resulted in increased recognition and stronger connections with global clients.
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