Dallas Sandwich

01. The Challenge

Dallas Sandwich needed to revitalize its brand presence in the local food scene, emphasizing its specialization in sandwiches crafted from top-quality regional ingredients. The goal was to enhance customer engagement, create a unique identity tied to Dallas' cultural symbol, and improve the overall dining experience.

02. The Solution

• Rebranding: Developed a fresh, creative brand identity by integrating the iconic Pegasus, a symbol of Dallas, with the sandwich concept. This blend of local pride and culinary artistry made the brand stand out within the sector.
• Menu Redesign: Revamped the menu to highlight the diversity of sandwich flavors and locally sourced ingredients, offering a visually appealing and easy-to-navigate layout for customers.
• Workwear Design: Created custom uniforms for staff that reflected the brand’s modern yet local identity, ensuring a cohesive and professional look across the restaurant.
• Social Media: Designed and executed a targeted social media strategy to boost online visibility and customer interaction, showcasing the unique sandwiches and engaging with the local community.

03. The Result

The rebranding efforts, combined with a refreshed menu and targeted marketing, significantly increased foot traffic and online engagement. Dallas Sandwich successfully positioned itself as a must-visit destination in the city, celebrated for both its delicious sandwiches and its strong connection to the local culture. The integration of the Pegasus symbol created a memorable brand image, strengthening its identity within the highly competitive food industry.